Growing there where your roots are: what makes Goretti unique for fashion

fornace dall'alto

Goretti grows bigger: on Saturday 11th November, we celebrated the opening of a new plant

As a versatile and dynamic company that smoothly adapts to market demands, Goretti tailored a new dress to wear: a new operating facility joins the two existing ones in Serra de’ Conti. The new plant is an investment aimed at improving the company’s flexible and agile structure and its significant production capacity.

Together with our historic headquarters, which we recently enlarged and renovated, and the Artelier plant, mainly dedicated to handcrafted techniques, the new plant in Via Fornace marks the third plant in our home territory: a modern facility specifically – but not exclusively – dedicated to hotfix techniques, with vertical warehouses for raw material supply and a test laboratory.


The large plant layout makes the work far more agile and quick to carry out. Moreover, the whole facility is conceived as an innovative and sustainable structure with a photovoltaic system and is surrounded by a wooded park. A canteen and a leisure room are also available for the staff.

We celebrated the new plant opening with a family gathering!

At Goretti, we love coming together to celebrate and involving the local community in these events: that’s why on November 11th we celebrated the new plant opening together with our employees and their families.


On that day we also welcomed many collaborators and institutions, such as the Mayor of Serra de’ Conti and the local parish priest Don Luciano. Together, we lived a touching moment with Sergio Papi and Elvira Goretti, the two founders of the company, and the whole Goretti family.

The employees and their families were then offered the chance to go on a guided tour to explore the beating and technological heart of the new facility. The celebration ended with a festive lunch inspired by local tastes in the nearby Fornace di Serra de’ Conti (the kiln of Serra de’ Conti), an important industrial archaeology site which was recently acquired by the company.

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festa inaugurazione
festa inaugurazione

The new plant opening was far more than a company event: it was a day of connection, unity and celebration for all the people who belong to our wonderful community.

Goretti was honoured with the Civic Merit Award by the Municipality of Serra de’ Conti


But there’s more good news, and it once again comes from the deep connection that Goretti keeps with its home territory.  To Goretti, this relationship has an extremely high value, since it is the source of that “special” energy that so many appreciate in us. Our commitment to our territory translates into concrete actions: we are proud to contribute every year to the conservation of the cultural and monumental heritage of Serra de’ Conti by participating in the ART BONUS project (a tax bonus for those who support culture through donations).

We are thus doubly proud for having been honoured, on 16th November, with the Civic Merit by the Municipality of Serra de’ Conti: this recognition shows how deeply our strong commitment is acknowledged by the local community.

Thank you!

Special opening of the Fornace Hoffman on the occasion of the FAI (the National Trust for Italy) Days

And that’s not all: on Sunday 15th October, the historic Fornace Hoffmann (Hoffmann kiln) in Serra de’ Conti, which Goretti recently acquired, was opened to the public on the occasion of the so-called FAI Days: FAI is a national trust for the protection and enhancement of Italy’s historical, artistic and landscape heritage and during the FAI Days it is possible to access buildings and places that are usually closed to the public.

fornace FAI
fornace FAI2

People had the chance to visit an important industrial archaeology site, perfectly renovated: the Hoffmann-type brick kiln of Serra de’ Conti – one of the only two of this type still remaining in Italy – which was built in 1880 and remained active until 1971.

During the FAI Day at the Hoffmann kiln, some historians described the story of the building, while architects and engineers shared details about its restoration.

At Goretti, we were happy to see how many people were curious to visit the kiln: such a great participation and interest show how important such occasions are to promote and enhance our historical and cultural heritage.

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