Deadema: where technique and beauty merge
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The art of details
Sharing skills and knowledge leads to new products that can fully express our vision.
After showing you Artelier, our district of weaving and textile arts, today we will continue our journey into the Goretti network by introducing you to Deadema.
In the fashion world, details are what often turns an accessory into something unique. And that’s where Deadema comes into play: it’s a company that specialises in the creation of bijoux and precious accessories for footwear, leather items and clothing.
Deadema is a workshop where technique turns into an aesthetic language and imagination is shaped into many different materials.
Deadema goes beyond mere production: it interprets a brand’s idea and turns it into objects made of personality, balance and expressiveness.
Precision as an artistic act
Every creation is the result of artisanal know-how and technological innovation coming together as two dimensions living together in perfect harmony.
Whether it’s a piece of jewellery in metal, a footwear accessory with dedicated settings or an unusual detail, the Deadema team takes on every project with the same care that it dedicates to a unique piece.
The result is an accessory that is not only a part of a collection, but also a fragment of the creative language of its maker.
Production phases
Idea and design
3D prototyping
Waxes
Casting
Polishing
Finishing
Plating
Enamelling and setting of rhinestones
A partner for creators
Deadema is far more than just a supplier for style and product offices: it is a creative interlocutor, a travel companion that can follow any maison throughout the design process.
It holds a constant dialogue with the brands it works with, which ranges from comparing trends to seeking new aesthetic solutions. This leads to custom-made solutions, the result of a collaboration and shared vision.
This relationship turns complexity into an asset: technique becomes beauty and beauty becomes a recognisable sign, something that can tell the story of expert hands, passion and mutual trust.
The power of synergy
Deadema works in close contact with other companies within its network – Mabel, Artelier and Goretti – thus coming up with creations that bring together different worlds and techniques.
That’s how its “hybrid” accessories are created: that’s when metal and textiles come together, microcasting and handmade weaving come into contact with one another and precious electroplating merges with plastic applications.
This contamination of knowledge is the true asset of the Goretti network: it’s a creative ecosystem that can overcome the boundaries of a single specialisation and tread new paths of experimentation and design.
Find out more about Deadema
