SENSIFY: a journey through senses, emotions and creativity
Listen to the article
A collection made of sensory languages
There’s a way to perceive the world that goes beyond mere sight: it’s synaesthesia, a condition whereby sounds, colours and smells intertwine, thus creating immersive and multisensory experiences. Starting from this concept, we’ve developed our Spring/Summer 2026 collection: SENSIFY, a sensory journey in which every creation is meant not only to be seen, but also to be ‘heard’ and ‘felt’.
In an age when sound deeply impacts our subconscious and smell is a key to access memories and emotions, we’ve decided to explore the connection between these two senses. So, our collection becomes a tale of synaesthesia and hyperconnectivity, connecting people, tools and company environments in a constant dialogue between physical and digital reality.
Our shared experience at Lineapelle
We would like to thank everyone who shared this vision with us during the latest edition of Lineapelle. Trade fairs are always a valuable opportunity to meet our customers, present our innovations and turn inspirations into tangible creative possibilities.
This time, your enthusiasm once again confirmed that we’re on the right track. The interest you showed in our Spring/Summer 2026 set of samples motivates us to continue innovating with great passion. This edition’s success was the result of working together with the companies of the MinervaHub group, with which we continue building valuable synergies.
Morning - Noon - Sunset: a tale in three acts
We live in an age of conflicting balances. On the one hand, artificial intelligence is transforming art, music and culture by creating new aesthetics. On the other hand, we are witnessing a growing desire to go back to the physical world and restore our bond with nature.
This duality has resulted in the concept of SENSIFY, which explores the link between perception and reality, creating an experience inspired by the rhythms of the day. We decided to convey these inspirations through a visual and auditory language, working on three separate moments of the day: morning, noon and sunset.
Every phase was interpreted through images generated with Artificial Intelligence tools, which enabled us to create a tailor-made visual story for each of the companies making up our network: Mabel, Goretti and Artelier. We matched these visual stories with evocative auditory landscapes to enhance the connection between space, time and feelings.
The result is an immersive experience where colours, sounds and atmospheres intertwine, creating a new way to portray the identity and values of each company.
MABEL
Morning
soft hiss
Tweeting birds, pastel colours and the unsteady silence of the first hours of the day. Mabel represents the awakening. A moment when everything is in the making, ready to take shape.
GORETTI
Noon
exciting clamour
Bells ringing, the sound of peoples’ voices during lunch break, vibrant colours exploding in the sun. Goretti represents the day’s energy at its peak, when everything moves following a hectic and engaging rhythm.
ARTELIER
Sunset
embracing murmur
Sickles cutting wheat, the smell of the land, the light becoming softer. Artelier represents the time of reflection, the return to calm after a bustling day, a moment when matter and creativity merge harmoniously.
Hearing and smell: an evocative union
Out of the five senses, smell is the one that most directly relates to the part of the brain that processes emotions. Every smell can immediately evoke feelings and memories.
Hearing, on the other hand, makes every experience deeper and more solid. Sounds add concreteness to reality, enabling us to completely dive into a moment and make it unique.
We decided to use this powerful combination to create an immersive journey that evokes memories and emotions by playing with perceptions in a new way. And while this collection explores hearing and smell, we are already exploring new senses to include in our research.
A live experience
Following the success of the graphology corner, an initiative we presented at the previous trade fair, this time we decided to offer a similarly special experience: an interactive olfactory experience.
At our stand at Lineapelle we exposed three fragrances, inspired by three moments of the day—morning, noon and sunset—and invited our visitors to choose their favourite.
Some customers have already received their customised fragrance, but the journey does not end here. Come visit us at our headquarters to engage in this sensory journey and choose your favourite fragrance.
If the story of SENSIFY aroused your curiosity or you have specific requests, do reach out to us through the “Contacts” page.
